From hoofprints echoing along medieval streets to the quiet hum of today’s electric engines, Drogheda has always been a place where movement shapes history - and now, at the West Gate, that story comes alive once more. Set against the timeless backdrop of the Old Abbey, founded in 1206 as a place of care and refuge, this historic quarter has witnessed centuries of change - from horse and cart to the industrious rhythm of linen makers whose craft once powered a thriving local economy. Today, that same space transforms again - into a vibrant celebration of the evolving journey of mobility.

At Brand New Drive, we invite you to step into this living story: where cutting-edge cars stand proudly where craftsmen once worked, and where families gather for a day filled with magic, music, creativity and discovery. With street performers, artisan markets, local storytelling, emergency service demonstrations, heritage tours and a strong focus on road safety, this is more than an event - it’s a moment where Drogheda’s past, present and future collide in one unforgettable experience in the heart of town.